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Tips for Scripting Your
30-second Elevator Speech
for the Virtual-Mixer & Virtual-Expo

The 30-Second Elevator Speech is designed to compactly and effectively convey who you are, who your company is and what you do, in the time it takes to ride an elevator from the 1st to 3rd floors in a typical business encounter with a potential client or colleague.

Elements to effectively communicate your business environment include:

  • Who you are

  • Who your company is

  • What your company does

  • Call to Action


"Hi, I'm ______________________".

You are trying to get your Client (or Senior Connection Member) to start placing your face with your name, so start off with your name. You want to make it easy for them to approach you in the future, and to make use of your business card (that is part of the handout next to your video) when the time comes to use your services.

Name Only. You DO NOT spend your valuable 30 seconds talking about yourself.


"I'm with _____________________".

You need to immediately establish what company you are working for, and your position in the company.

Just the Company Name that you represent is all that is necessary.


"I provide help to ______________________".

This is where you identify who your main client is.

Identify your Single Largest Target Market (Seniors or Caregivers, etc) - if you try to list ALL of your client groups you will run out of time.


"My clients feel bad usually because _______________________".

Tell us what makes them feel bad (the problem that you can help with). This is kind of a secret handshake that all your professional listeners are using to judge whether you understand the problem that you are ultimately trying to solve.

If you understand the problem, your peers will listen to what you have to say and, more importantly, will risk sending their clients to you. Further, Your clients will understand that YOU understand their difficulties.

One sentence will do. You may have to resort to industry recognized jargon in order to keep this short.


"I help these people feel better by ________________".

OK, this is going to be difficult because, like every other Senior Resource (Goods and/or Services) Provider, you do SO much for your clients, that the urge is to list everything you do.

Somehow you are going to have to whittle down your 50-hour week into a sentence that clearly addresses the SOLUTION to the one most prevalent problem that makes your clients feel bad.

Pick the most prevalent solution that you & your company are especially good at, or the one that you are constantly dealing with. If your solution is proprietary, then say that. If any of your solution is too involved to explain, say that too. Do what you can to make the listener a more knowledgeable consumer.


"Please call me for a consultation (or flyer, or brochure, or a tour, etc) now, so you will be prepared if a crisis hits. Thank you".

This is referred to as a Call to Action. You are making it clear what you want to happen because you took the time to reach out to the Senior Caregiver Community in a Safe & Sane way.

For Live Events, be sure that you bring (AND PASS OUT) your business cards. For the Virtual Events, make sure your Handout contact information is current and correct.


You CAN do this.

Build your scripts. Keep fine tuning them until you pretty much know what you are going to say within your allotted 30-seconds.

Do Not Be Shy: Stand in front of a mirror and watch yourself give your presentation. Do not worry if you have to read from a script - just be sure to make eye contact regularly throughout your presentation.

Be sure of your timing. You are under a rigid 30-second limitation for your presentation. Run through your presentation several times to make sure that you are done in time.

Be aware that if you try to cram too much into your presentation, you will end up reading way faster than is comfortable for you to present, and will distract your listeners from ‘hearing’ your content. Slow down, take a deep breath, talk clearly - throw less important (I know, they are ALL important) sentences out in order to meet your time limit.

One thing that you will find almost immediately is that, once you build your 30-second elevator speech, you will actually look forward to giving it every chance you get - you will feel that good about it.

As an aside, you may want to also build different 30-second elevator speeches for different situations. Use this blueprint for building additional effective Killer 30-Second Elevator Speeches:

  • One for the Senior Connection Live Mixer/Expo

  • One for Potential Clients

  • One for Colleagues

  • One for Senior Connection V-Mixer and V-Expo

  • One for your Family

  • One for In-House Training

Good Luck, and remember: We Are All In This Together.

 

 

The information contained herein and throughout this Senior Connection website is for educational purposes only. It is not intended, nor should it be construed as legal, medical, emotional and/or financial advice. Inclusion of companies, individuals or agencies, or their services or products, does not constitute an endorsement by SeniorConnection.us, the company, its parent corporation, its employees or interns.

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